Routes to Growth shares the experience, knowledge and success of UK businesses in China and South-East Asia.


Cathay Pacific has been connecting business people across the globe for 70 years. This site aims to share the experiences of such travellers and celebrate their successes.

It will tell the stories of entrepreneurs from East and West who have come together to trade and grow. We hope it will help those embarking on exporting for the first time as well as those who have already begun their journey.

The sectors and situations we feature here are hugely varied. We’ll meet people who’ve set up subsidiaries, companies working with partners and others who’ve gone it alone in China and South-East Asia.

We will feature industrial companies, chemical manufacturers, distillers, educators, fashion designers and luxury goods brands. We’ll even explain which height of shoe heel sells best in different Chinese cities.

The project will culminate in the Enabling Business Growth event in September – a day of workshops, panel discussions and networking followed by a gala dinner. You can register your interest in attending now by entering your details in the box to the right.

At its heart, this site is about bridging cultures, knowledge, connections, innovation and international ambition. It is about sharing ideas, capital and talent.

It is about Enabling Great Business.

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Doing business in Asia?

Join the 2016 Routes to Growth Conference.

Thursday 22nd September 2016
Venue: The Shangri-La Hotel at The Shard, London

Register your interest